Zambrero

A group of women standing next to each other holding microphones.

Zambrero

Million Dollar Burrito

Location:
Nationwide, AUSTRALIA

Zambrero, alongside their Creative/Media Agency, engaged us to generate major buzz around a 6-week competition with a $2M prize pool. With 1 in 6 customers winning instant rewards food, drinks, gift cards and fuel the brand needed noise, excitement and nationwide participation.

The campaign's success hinged on interactive marketing efforts and engaging customer experiences. These included in-store promotions, digital advertising, and social media campaigns.

SOLUTION

We delivered a bold, integrated promotional strategy designed to amplify momentum. Through multi-channel marketing and high-impact customer engagement, we elevated the campaign and significantly strengthened Zambrero’s brand presence.

Benefits
  • Campaign achieved 80% of results through structured marketing, with the final 20% driven by customer engagement and amplification
  • Strong customer participation throughout the competition
  • Major lift in Zambrero’s online and offline brand visibility
  • Marketing and community-driven exposure ensured full ROI and impact
A billboard on a city street advertising a million dollar bill.
A large billboard in a subway station with a lot of money.

Your Next Move

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