S&W

A man holding a frisbee in front of a food truck.

S&W

Manassen Food Australia

Location:
SYD AUSTRALIA

We were tasked with creating the S&W Activation at Bondi Beach, with the aim of showcasing the superior taste and versatility of S&W's all-natural mayo. The challenge lay in educating the public and distinguishing S&W amidst a market saturated with conventional condiments, while also driving sales and increasing brand awareness.

With a focus on bringing consumers and the product together, we created an activation on the iconic Bondi beach, partnering with MasterChef and a select group of influencers, we amplified the activation beyond the initial geographic space, across Australia, encouraging new consumers to taste the product and imagine the possibilities of brand.

A man eating a slice of food while standing next to another man.
A man with a beard eating a donut.
A sandwich and a jar of mayonnaise on a table.
SOLUTION

The event showcased a free food truck at Bondi Beach, distributing 1000 burgers (vegetarian and beef) prepared by Master Chef Brent Draper using S&W mayonnaise.

Engaging burger packaging and trays, along with enthusiastic brand ambassadors, amplified the S&W brand experience.

Guests participated in fun challenges and shared their experiences on social media, boosting online engagement.

BENEFITS
  • Enhanced public education about S&W’s all-natural ingredients and mayo versatility.
  • Significant brand exposure and audience engagement, as evidenced by customer testimonials and social media activity.
  • Boosted traffic to major retail partners and drew new customers into the category.
A table topped with a box of food and a bottle of mayonnaise.
A bottle of mayonnaise sitting next to a lemon slice.

Your Next Move

Curious to explore what’s possible? Connect with us and start a conversation that could change the way you think about what comes next.

ENQUIRY FORM (CONTACT)
Enquiry form (contact)